Jennifer Wiggins joined Akins Public Strategies in January 2000. As Vice President for Client Services, she manages the overall public relations, media relations and strategic objectives for all APS clients, as well as overseeing the company’s media relations efforts.
Wiggins’ client experience has ranged from the technology to nuclear to hospitality and tourism industries during her tenure at Akins Public Strategies. Through this varied experience, Wiggins has gained the expertise to help clients create communications plans that allow them to clearly share key messages with stakeholders using tools ranging from special events to strategic media and public relations campaigns.
Wiggins has extensive writing and media relations experience that includes all aspects of public relations writing-from news releases and newspaper columns to feature stories and newsletters. Additionally, Wiggins has created custom media kits for clients for both everyday use, as well as for a wide range of special events, and she has created in-depth destination media kits for the Smoky Mountain Convention and Visitors Bureau; the Johnson City Convention and Visitors Bureau, Beech Mountain and Haywood County, North Carolina.
Her media relations background also includes creating media plans for special events, as well as ongoing media relations plans for clients; planning and executing media tours; and working with trade, regional and national media to pitch and place stories for clients.
Prior to joining the Akins team, Wiggins completed internships at Ackermann Public Relations & Marketing, Y-12’s Oak Ridge Centers for Manufacturing Technology and Lockheed Martin Energy Systems Communications Center. Wiggins has a Bachelor of Science in Communications with a concentration in public relations from the University of Tennessee, Knoxville.